If you don’t know, Penguin is a nickname given to recent updates of Google’s search engine algorithms. These updates are designed to decrease search engine rankings for websites that artificially increase their rankings by manipulating links and other...
Everybody wants great marketing tips, but it all starts with learning how to connect with prospects. Here’s a simple marketing formula to remember: Bad results = Company that is unsuccessful attracting new clients / prospects. Good results = Company that...
“Do you have any website hosting recommendations?” This is a common question we receive at The Optimacy Group. Most clients let us handle the hosting for them, but a few bigger firms like to manage it themselves. Inevitably, they still come to us for...
Do secure sites using HTTPS help ranking results? A recent article on Google Webmaster Central Blog caused quite a buzz in the SEO community. The full article can be read here – http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html...
Some have the time and knowledge to design their own website – most don’t. Making the RIGHT choice is more complicated than you think Many people ask us… “Can I make my own website?” “How can I make a website for free?”...
A website is like real estate. It can be a valuable asset or a huge liability – depending on how it is maintained. Many people ask us why small businesses need a website. We created the video below to highlight a few key advantages. Importance of Websites in...
