A website is like real estate.

It can be a valuable asset or a huge liability – depending on how it is maintained.


Many people ask us why small businesses need a website.

We created the video below to highlight a few key advantages.


Importance of Websites in Business



Why is a Website Important for Your Business



If you don’t have a website, NOW is the time to turn your business into a 24/7 source for new revenue.

Even if you don’t think your product or service can be sold online, you should still have a website!

You must have a presence online so that prospective customers, employees, etc. can efficiently find out more about you.

The Optimacy Group - Houston Website Designers - New Orleans Website Designers


If you do have a website, NOW is the time to evaluate it.

Ask yourself…

Is your website outdated?
Is your website responsive?
Is your website generating new leads / revenue?

Websites are critical parts of every company nowadays.

It’s insufficient to simply have a basic web site.   It must be professional-looking with robust content and features to captivate an audience.

Many consumers now search for information online prior to making any purchase.  Your website may be the first (and only) opportunity you’ve got at making a great first impression.

Conversely, a poor website will make a bad first impression and sabotage almost any other strengths you possess.

Invest properly in your website if you wish to be taken seriously.

Please check out our website for more information on how to use a website as a marketing tool.

The Optimacy Group has experience creating superior websites for small businesses, large businesses, consumer based businesses, and business to business websites.