Creating a website is much like cooking a meal.

You will find many different recipes and options, but the RIGHT choice is dependent on many factors.

Much like novice chefs, we see a common problem with trying to be overly complex in website designs.

When in doubt, it’s best to cook both a meal and make a website with simple and quality elements.

Most people are familiar with the acronym – K.I.S.S. (Keep It Simple Stupid).  This applies to website design as well.

When internet sites are too complex, they are difficult to maintain and often create more issues than they solve.

Simple quality websites also help with SEO – search engine optimization – because the ‘bots’ from Google and other search engines can ‘crawl’ a simple website’s content easier.

It’s best to hire a professional website designer like The Optimacy Group who can balance the needs of aesthetics with the power of search engine optimization in the design of your website.

However, if you are going it alone, here are a couple of ideas to simplifying your website design process.


Use a Popular and Strong Content Management Systems

Some website developers develop their CMS framework for clients.  This is not only a waste of time and money, it’s risky to the client who is now dependent on that developer exclusively for their website.

Even if you have the time and money to build an ideal Content Management Systems, there’s going to be limited testing and plugins available.  On top of that, you will have to manually update the CMS versus using a platform like WordPress where it is automatically updated.


Minimize Dynamic Markup

AJAX and JavaScript often look cool, but they are often more trouble than they are worth.  Static webpages still constitute most the net.  Even though it is tempting to add gimmicky visuals, it’s much more important nowadays for your site to load fast and be easy to view on both mobile and desktop. Simplicity will also help in Search Engine Optimization. We acknowledge that Google is getting much better at moving these kinds of dynamic sites. But regrettably they’re still getting issues even using the tool intended for testing implementations.


Easy and Simple Information Architecture

Sites with easy and simple to know IAs generally have an improved chance at ranking. This really is largely since it is commonly simpler to build up internal connecting methods with simpler IAs. Over complicated IAs may cause issues with moving and indexation. They are able to frequently occasions create issues like copied content and index bloat.


Use Simple Designs That Increase Inbound Signals

Most experts will tell you that sites with excessively complex designs don’t attract visitors and corresponding back links compared with clean simple design sites.  Largely, it is because sites with simple designs are simple to digest and re-share. Simple designs instill an amount of trust on authenticity that’s needed to obtain links.